Personalized
Branding
Capture your Brand,
Tell your story.
Stand out.
What Does It Entail?
A personal branding shoot is more than just headshots—it’s about storytelling and creating a consistent visual identity. Here’s what it typically includes:
1. Pre-Shoot Planning
Brand Strategy Discussion: Understanding the agent’s niche, target audience, and brand message.
Mood Board & Style Guide: Planning colors, outfits, and the overall aesthetic that aligns with the agent’s brand.
Shot List: Outlining key images needed, such as headshots, lifestyle shots, drone shots and action shots.
2. Location Selection
Office or Brokerage: Showcasing the agent’s professional environment.
Luxury Homes or Listings: Demonstrating expertise in the type of properties they sell.
Outdoor & Cityscapes: Capturing lifestyle shots in recognizable local areas.
Home Office or Café: Casual yet professional settings to show approachability.
3. Wardrobe & Styling
Professional Attire: Business casual or formal, depending on the agent’s branding.
Casual Looks: More relaxed outfits for approachable, lifestyle-oriented shots.
Props & Accessories: Laptops, phones, real estate signs, branded marketing materials, or coffee cups for a natural feel.
4. Types of Photos
Classic Headshots: Clean and polished images for business cards and LinkedIn.
Lifestyle Shots: Candid, in-action images, such as meeting with clients or working on a laptop.
"On the Job" Photos: Walking through properties, placing a "SOLD" sign, opening doors, or talking to clients.
Team & Collaboration Photos: If part of a real estate team, images with colleagues or industry partners.
Social Media Content: A mix of posed and candid shots designed for engagement, such as holding keys, celebrating a sale, or looking at property listings.
5. Post-Shoot Editing & Delivery
Retouching: Light skin smoothing, color correction, and background enhancements.
Multiple Formats: High-resolution images for print and optimized versions for websites and social media.
Why Is It Important?
Builds Trust & Credibility: Clients feel more connected when they see a polished, approachable image.
Strengthens Online Presence: Helps with branding across websites, social media, and marketing materials.
Increases Engagement: Eye-catching photos improve social media performance and client interaction
What is Personal Branding?
A personal branding photoshoot for a real estate agent is a professional photography session designed to capture high-quality images that showcase their personality, professionalism, and brand identity. These images help agents build a strong online presence, connect with potential clients, and establish credibility in their market.
Personal Branding Photo and Video Packages
These can be “Tweaked” based on your personal needs
1. Mini Branding Session (Basic)
✅ 30-minute session
✅ All images included
✅ 5 images with heavy retouching
✅ One outfit
✅ One location (e.g., office, outdoor, or listing)
2. Standard Branding Session
✅ 1-hour session
✅ All images included
✅ 10 images with heavy retouching
✅ Up to two outfits
✅ Up to two locations (within close proximity)
✅ Combination of headshots, lifestyle, and action shots
🎥 Includes a short video clip (10-15 sec) for social media
3. Premium Branding Experience
✅ 2-hour session
✅ All images included
✅ 20 images with heavy retouching
✅ Up to three outfits
✅ Multiple locations (within reasonable distance)
✅ Content planning consultation
✅ Custom images for social media, marketing, and website
🎥 Includes multiple short video clips (15-30 sec) for reels & social media branding
